News for the ‘Tips’ Category
Postcard Mailing Season
It’s Postcard Season
Spring is here, or at least so the calendar tells us, and that means that we have been busy. Very busy. In the last two weeks, in addition to the usual monthly mailers, newsletters, and various social invitations and business stationery, we have had a rush of direct mail marketing work. Most of this work has come from landscapers; 6 mailings within two weeks of each other, with continued business from one or two. From the feedback I’ve received, their results have been stellar. (more…)
Edited: April 18th, 2011
Spam comments
This is just a quick note to outline the Printstars News’ comments guidelines.
We love to hear from our audience, clients and friends, and love to get legitimate reactions to our posts. We do not love, like, or even tolerate comments that are meant only to put a link to your website on our blog. (more…)
Edited: September 8th, 2009
Why Print?
In 2006, the Print Council produced a 24-page brochure demonstrating and arguing the unique value and effectiveness of printed material.
Much of communication has changed in the last ten years (let alone the last three!), but their points are still relevant, valid and timeless. Anyone involved in marketing, print buying, education or communication should definitely give it a read. (more…)
Edited: August 18th, 2009
Use Client Testimonials To Give A Personal Edge To Your Marketing!
One of the best sources for information about what you or your business does best is your existing customers. Why do they use you and not a competitor? What is it about what you do that they like? What can you improve on? A client’s testimonial can be one of the best pieces of ammunition in your marketing arsenal. Why not ask them?
Sometimes the answers can be surprising. (more…)
Edited: July 27th, 2009